Strategic Marketing, Leadership and Organisational Influence is an executive program designed for senior leaders, marketing directors, brand strategists, consultants and decision-makers operating in dynamic and uncertain environments. The program builds practical capability to develop strategic marketing leadership, strengthen market positioning, and drive organisational influence across public, private and not-for-profit sectors.
Through an applied learning approach, participants explore strategic marketing frameworks, brand equity models, market positioning strategies, and internal influence techniques that can be implemented immediately within their organisations. Combining executive education with international academic perspectives and practical business experience, the program equips leaders to align marketing vision with overarching corporate strategy, elevate organizational visibility, and drive sustainable growth.
Program Overview
The Strategic Marketing, Leadership and Organisational Influence program integrates strategic marketing frameworks, brand positioning models, and executive leadership to help leaders navigate complex competitive environments. Executive development program exploring market analysis, brand architecture, value proposition design, strategic marketing alignment, and organizational influence in dynamic environments.
| Workshop | Duration |
|---|---|
| Workshop 1 | 6:00 PM – 7:30 PM (Local Delivery Stream Time) |
| Workshop 2 | Same day and time, one week after Workshop 1, and using the same Microsoft Teams link. |
Notes
- Registrations close 48 hours before each intake commences.
- Participants requiring alternative dates may submit a request by selecting he “Preferred Executive Program Intake” in “Request Executive Program Information” form below.
Executive Program Highlights
- 2 Live Executive Workshops
- 90 Minutes Each Session
- Fully Online
- Small Executive Cohorts
- Digital Certificate Included
- Complimentary Executive Consultation
Who This Program Is For
- Executives
- Senior Managers
- Team Leaders
- Governance Professionals
- Project and Program Managers
- Consultants and Advisors
- Strategy Professionals
- MBA / DBA Professionals
- SME Founders
- Organisational Leaders
- Transformation Teams
- Professionals operating in complexity
Executive Intake Calendar 2026-2027 (Fridays)
BBA-EXE-1005: Strategic Marketing
Multiple Executive Cohorts are Available Across Australia and Dubai/MENA/UK Delivery Streams.
BBA-EXE-1005: Intake Group & Registration Status (Fridays)
| Intake Group | Australia (AEST) – Workshop 1 | Dubai / MENA / UK (GST) – Workshop 1 | Registration Status |
| Intake 1–7 | 19 June 2026 – 11 September 2026 | 19 June 2026 – 11 September 2026 | Closed |
| Intake 8 | 25 September 2026 | 25 September 2026 | Closed |
| Intake 9 | 9 October 2026 | 9 October 2026 | Closed |
| Intake 10 | 23 October 2026 | 23 October 2026 | Closed |
| Intake 11 | 6 November 2026 | 6 November 2026 | Closed |
| Intake 12 | 20 November 2026 | 20 November 2026 | Open |
| Intake 13 | 4 December 2026 | 4 December 2026 | Open |
| Intake 14 | 18 December 2026 | 18 December 2026 | Open |
| Executive Break | 26 December 2026 – 10 January 2027 | 26 December 2026 – 10 January 2027 | No Workshops |
| Intake 15 | 15 January 2027 | 15 January 2027 | Open |
| Intake 16 | 29 January 2027 | 29 January 2027 | Open |
| Intake 17 | 12 February 2027 | 12 February 2027 | Open |
| Intake 18 | 26 February 2027 | 26 February 2027 | Open |
| Intake 19 | 12 March 2027 | 12 March 2027 | Open |
| Intake 20 | 26 March 2027 | 26 March 2027 | Open |
| Intake 21 | 9 April 2027 | 9 April 2027 | Open |
| Intake 22 | 23 April 2027 | 23 April 2027 | Open |
| Intake 23 | 7 May 2027 | 7 May 2027 | Open |
| Intake 24 | 21 May 2027 | 21 May 2027 | Open |
| Intake 25 | 4 June 2027 | 4 June 2027 | Open |
| Intake 26 | 18 June 2027 | 18 June 2027 | Open |
Executive education program on strategic marketing leadership, market positioning, and organisational influence in complex organisations. Participants in the Strategic Marketing, Leadership and Organisational Influence executive program benefit from interactive learning, practical case discussions and internationally informed executive education.
BBA-EXE-1005: Workshop Structure & Key Themes (Fridays)
Workshop 1 – Strategic Marketing Leadership and Positioning
Key Themes
- Foundations of modern strategic marketing leadership.
- Analyzing competitive landscapes and market dynamics.
- Designing differentiated value propositions and brand architecture.
- Aligning marketing strategy with overall corporate objectives.
- Navigating market disruption and consumer shifts.
Workshop 2 – Organisational Influence, Visibility and Growth
Key Themes
- Leveraging marketing leadership to drive internal influence.
- Enhancing organizational visibility and stakeholder perception.
- Measuring marketing ROI and strategic impact.
- Building cross-functional alignment around brand vision.
- Sustaining long-term competitive advantage and market growth.
What You Will Gain
- Advanced strategic marketing and brand frameworks.
- Enhanced market positioning and differentiation capability.
- Practical tools for driving organisational influence.
- Clear methodologies to align marketing with corporate growth.
- Improved cross-functional leadership and stakeholder buy-in.
- Actionable strategies to scale visibility and value.
Request Executive Program Information
Limited Executive Cohorts are Available for Each Delivery Stream.
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